Huey Long as a traveling salesman

Huey Long as a traveling salesman Courtesy of the State Library of Louisiana

Huey Long began his career as a traveling salesman, displaying a knack for connecting with the common man, a skill he would later apply as a young attorney defending the disadvantaged. These experiences laid the foundation for a future in politics.

Key Facts:

  • Huey Long became a traveling salesman at 17, learning persuasion, self-promotion, and how to connect with people.
  • He experienced hardships, sleeping outside and selling belongings when jobs disappeared due to economic downturns.
  • In 1913, he married Rose McConnell, whom he met at a baking contest he organized.
  • He studied law briefly, then passed the Louisiana bar at 21 and began defending the disadvantaged.
  • As a lawyer, he fought Standard Oil and won major cases against banks and large corporations.
  • He gained fame as a workers' rights advocate, winning a landmark case that funded his family’s home.

I never took a case against a poor man.

Huey Long

Having refused to enter twelfth grade and unable to afford college, Huey became a traveling salesman at age 17. For four years, he traveled the South selling everything, from canned goods to patent medicines. Huey liked the work and he was good at it, despite going broke occasionally when a company would fold. It proved to be the "school of hard knocks."

Huey was a natural salesman and immediately exceeded all expectations. He learned how to advertise, draw a crowd, and dress well to make a good impression. He found that music not only attracted people but put them in a buying mood. Most importantly, by visiting people's homes, he learned how they lived and how to connect with them. All of these elements would later appear in his campaigns for public office.

Although he was successful at his craft, the life of a traveling salesman was not easy. Steady jobs were hard to come by, and sometimes his employers went out of business due to a faltering national economy. On several occasions, Huey fell on hard times and was forced to sell his possessions, including the coat off his back. At different times, he slept on a park bench and in a rice bin when he had no money for lodging, and he used his clothes as collateral to buy a meal. These experiences gave Huey a keen appreciation for neighborliness and empathy for those who risked losing all they had because of one bad break.

Huey met Rose McConnell at a baking contest he had organized in Shreveport to promote a lard substitute called Cottolene. Instantly smitten, he deftly awarded the top two prizes to Rose and her mother. He married Rose in 1913, and they had three children: a daughter named Rose and two sons, Russell and Palmer.

When the sales jobs dried up, Huey cobbled together three semesters of law classes at the University of Oklahoma and Tulane University in New Orleans. At age 21, Huey convinced an examining board to allow him to take the Louisiana bar exam, and he passed easily. (Visit Education to learn more about Huey's unconventional legal training.) He returned to Winnfield to practice law, where he and Rose set up their first home.

Tell Uncle George that they should feel complimented – that Huey Long don’t take out after topwaters but after the big fish.

Huey Long, after taking a law case against the bank run by his uncle

In 1915, Huey opened his law office above the Winnfield Bank, where his Uncle George was bank president, using a wooden dry goods box as his first desk. (Rose sewed a cloth skirt for his “desk” to make it more presentable.) Huey stated proudly that he never took a case against a poor man and won notoriety for successfully representing a widow against the bank.

Huey moved his family to Shreveport in 1918, where he primarily represented small plaintiffs against large businesses, including workers’ compensation cases. He made a name for himself by taking on the biggest businesses in town and became unpopular among the upper class. Huey also lobbied the state legislature for workers’ compensation reform and developed a reputation as an outspoken reformer.

With his legal successes, Huey could have become a wealthy attorney, but the lure of politics was his true passion.